If you can’t help your audience answer this question—you’re losing out on growth and money.

In this 2-part series, I’ll be giving several examples on how to “qualify” your potential customers, blog readers, etc, in order to better attract them to your brand (increasing loyalty and the odds that they’ll buy your products) :)

From Seth Godin…

“The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone.

You can’t. Don’t try. Be specific. Be very specific.”


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